I love doing pieces where I pose questions back to my readers. It gives me a chance to get my perspective in front of people, while also helping my readers to form their own opinions or expand on my original thoughts. With any article, the first thing I do is spend a good chunk of time playing around with headlines. I'll hammer out up to 10 different titles to see what will resonate the most with my audience and to quickly deliver the gist of my piece. When I have a rough title in mind, I move onto listing out what each statement or question will be and form each paragraph. Sometimes those questions will change as the piece progresses. I'll add new ones as new thoughts come to me, or remove sections that I feel are taking away from the main thesis of my article. I also try to keep the list light, and have found that 4-6 questions is the perfect length to keep readers hooked.
I write my intro and conclusion last, after I've fleshed out the bulk of my body to round out the post. I find the beginning and ends of articles to be the most excruciating element of writing, so I always try to keep those sections as short and to the point as possible. There's no need to dribble on when you want your readers to absorb the most important information in your piece.
Kavi Guppta manages content and marketing at Strategyzer and writes for Forbes.